Managing your accounts service can be challenging, especially if you have a large customer base.ambersurge.com/blogs/managing-your-accounts-service-6-steps-take However, with a little bit of strategic planning and structure in place from the get go, managing your accounts service becomes much simpler. Keep reading to learn more about how you can manage your accounts service effectively.
Define your Accounts Service Objectives
- What are your key accounts objectives? - What are the key performance indicators (KPIs) that you’re measuring? - What are the key financial outcomes that you are looking to achieve?
Write your Accounts Service Strategy
- What is the strategy, messaging, and positioning for your accounts service? - What is the single point of contact? - What are the key accountabilities? - Who are the key stakeholders? - Where will you source/recruit new business? - What will be your sales strategy for new clients? - What is the pricing strategy for existing clients? - What will be your sales strategy for existing clients?
Develop Standard Operating Procedures (SOPs) and train staff
- Develop standard operating procedures (SOPs) for your key processes and ensure that all staff members are trained in the procedures. For example, ensure that your sales staff are trained in evaluating account options and the key factors to consider. In addition, ensure that the existing client retention and referral processes are documented clearly. Ensure that all key team members are trained on the new procedures and processes are documented clearly. - Create standardized and standard operating procedures. - Standardize and standardize your key processes. - Train your staff on the new procedures and processes. - Document your processes and procedures. - Keep your operating procedures up to date. - Review your process and procedures.
Assign an Account Manager
- If you have a large number of customers, consider assigning one or more account managers to each key account. This can help to streamline the workload and allow one person to focus solely on the account. - Allow each account manager to manage their own team members and delegate work if necessary. This can help to keep staff focused and encourage team collaboration. - Create reporting structures and reports for your account managers so that they can keep track of key business metrics. - Consider setting performance targets for your account managers so that they can measure their success and help to drive business growth. - Ensure that your account managers are adequately supported and trained in their roles so that they can provide excellent client service. - Invest in technology to help to automate business processes and streamline workflows. This can help to optimize workflows and improve workflow times. - Encourage your team members to work directly with your account managers to develop long-term relationships. This can help to bring new business to your organization.
Benchmark performance against Key Performance Indicators (KPIs)
- If your accounts service is provided to a variety of clients across a variety of industries, then you may find that you are benchmarking different key performance indicators (KPIs). Ensure that you are measuring KPIs that truly reflect the success of your accounts service so that you can continually improve and enhance your offering. - Consider profiling your account managers, key clients, and team members, and benchmarking against key success indicators. This can help to benchmark performance, offer insights into areas for improvement, and identify key areas for growth. - Invest in tools to help to automate business processes so that you can run your accounts service more efficiently. This can help to optimize workflows, improve workflow times, and ensure compliance with regulatory requirements. - Automate workflows where possible, and use software and technology to help to run your accounts service more efficiently. - In addition, use tools and technology to help to manage your clients, track your key performance indicators, and automate processes. This can help to optimize workflows and ensure compliance with regulatory requirements. - Automate where possible, and use software and technology to help to manage your clients, track your key performance indicators, and manage your accounts service more efficiently. - Use tools and technology to help to manage your clients, track your key performance indicators, and manage your accounts service more efficiently. - Use tools and technology to help to manage your clients, track your key performance indicators, and manage your accounts service more efficiently. - Use tools and technology to help to manage your clients, track your key performance indicators, and manage your accounts service more efficiently.
Summarize and take action
- Review your strategy, KPIs, and key success indicators. This can help to identify areas for improvement and help to benchmark against your key success indicators. This can help to drive continuous improvement within your organization. - Assess the key success indicators, and evaluate the success of your strategy and key success indicators. This can help to identify where improvements are needed, and areas that need attention. - Create a performance review and action plan for your key success indicators. This can help to summarize and structure the findings and insights that have been identified. - Take action, and implement changes where necessary to help to drive continuous improvement within your organization. This can help to scale the business and provide excellent client service.
